Effective Date: 2026-08-19 Last Updated: 2026-08-19

Heirloom Living Centgers, Inc. dba Kinsington Senior Care (“we,” “our,” or “us”) operates the website located at https://kinsingtoncare.com (the “Site”) and utilizes digital marketing platforms, including Google Ads, to connect with individuals seeking senior living and care options.

We are committed to respecting and protecting the privacy of our prospective residents, their families, and website visitors. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our Site, submit inquiries through our online forms, or interact with our lead generation forms on third-party platforms like Google Ads.

1. Information We Collect

We collect personal information that you voluntarily provide to us when inquiring about our senior living communities, scheduling a tour, downloading resources, or requesting information.

A. Information You Provide Directly:

Through our website forms, Google Lead Form Assets, phone calls, or email communications, you may provide:

Contact Details: Full name, email address, phone number, and mailing address.
Care Preferences & Inquiries: Information regarding the prospective resident (e.g., care level requested such as Assisted Living or Memory Care, relationship to the prospective resident, timeline for move-in, and budget considerations).
Communications: Content of your inquiries, questions, and scheduling requests.

Note: Please do not submit detailed medical records or sensitive health information through Google Lead Forms or general website contact forms.

B. Information Collected Automatically:

When you interact with our website, we may collect technical information via cookies, web beacons, and tracking pixels:

IP address, browser type, operating system, and device information.
Pages visited, time spent on pages, referral URLs, and interactions with our digital ads (including Google Ads conversion tracking).

2. How We Use Your Information

We use the personal information collected from you for legitimate business purposes, including to:

Respond to your inquiries and provide information regarding our communities, services, pricing, and availability.
Schedule and confirm community tours (virtual or in-person).
Follow up on consultation requests via phone, email, or SMS/text messaging.
Process and manage lead inquiries generated through Google Ads and other advertising platforms.
Improve our website functionality, advertising performance, and overall customer service.
Comply with legal, regulatory, and safety obligations.

3. Consent for Communications (SMS & Calls)

By submitting your phone number via our website forms or a Google Ads Lead Form:

You grant express written consent for Kinsington Senior Care to contact you by phone or text/SMS at the number provided regarding your senior care inquiry.
Calls or messages may be sent using automated technology or live representatives.
Consent is not a condition of purchasing any services or entering into a residency agreement.
Standard message and data rates may apply. You may opt out of SMS communications at any time by replying “STOP”.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

We may share your information only in the following circumstances:

Service Providers & Vendors: We share data with trusted third-party service providers who assist us in operating our business (e.g., Customer Relationship Management (CRM) software, lead management platforms, email delivery services, and website hosting). These parties are bound by confidentiality agreements.
Legal Obligations: We may disclose information if required by law, subpoena, or government regulation, or to protect the safety, rights, or property of Kinsington Senior Care, our residents, or the public.
Business Transfers: If our business undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Third-Party Advertising (Google Ads)

We use Google Ads and related tools (such as Google Lead Form Assets and Google Analytics) to reach individuals who may benefit from our services:

Google Lead Forms: When you submit a lead form directly on Google search or YouTube, your data is securely transmitted directly to Kinsington Senior Care's intake and customer service team.
Cookies & Remarketing: We may use Google tracking cookies to serve relevant advertisements to users who have previously visited our website.
You can manage your Google ad preferences or opt out of personalized ads by visiting the Google Ad Settings.

6. Data Security and Retention

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, loss, or misuse.

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, respond to your inquiries, comply with our legal obligations, or resolve disputes.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access & Correction: You may request access to or correction of the personal data we hold about you.
Opt-Out of Marketing: You can opt out of receiving promotional emails by clicking the “Unsubscribe” link at the bottom of any email we send, or reply "STOP" to SMS messages.
Data Deletion: You may request that we delete your contact information from our active marketing databases.

To exercise any of these rights, please contact us using the details below.

8. Children’s Privacy

Our services and website are intended for adults, seniors, and family decision-makers. We do not knowingly collect personal information from individuals under the age of 18.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated date at the top of this page indicates when the latest version was published. Continued use of our website or lead forms after changes are posted constitutes acceptance of the revised policy.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Organization: Heirloom Living Centers, Inc.
Website: https://kinsingtoncare.com
Phone: 458-226-2376
Mailing Address: 1840 East Barnett Road, Suite G, Medford OR, 97504

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